77up77 Privacy Policy
Your privacy matters at 77up77. This policy explains exactly what personal data we collect, why we collect it, how we use it, and the rights you hold over your information.
This Privacy Policy ("Policy") describes how 77up77 ("the Company", "we", "us", "our") collects, processes, stores, and protects the personal data of individuals ("you", "your", "the player") who access, register with, or otherwise use the 77up77 online gaming platform available at 77up77.org.
By registering an account or using the 77up77 platform in any capacity, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, you must not use the 77up77 platform.
This Policy should be read alongside the 77up77 Terms & Conditions, which together form the complete agreement governing your relationship with 77up77. We may update this Policy periodically to reflect changes in our data practices or applicable law. The date of the most recent revision is shown above. Continued use of the platform after any update constitutes acceptance of the revised Policy.
77up77 does not sell, rent, or trade your personal data to third-party marketers. We collect only the data we genuinely need to operate our platform, process your transactions, and keep your account secure. You retain the right to access, correct, or request deletion of your personal data at any time.
Six principles that guide how 77up77 handles your personal information on every interaction.
When you register and use the 77up77 platform, we collect the following categories of personal data:
📋 Registration & Identity Data
Full name, date of birth, nationality, residential address (including city — Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, or Cox's Bazar), email address, and mobile phone number. This data is collected when you create your 77up77 account and is used to verify your identity and communicate with you about your account.
💳 Financial & Transaction Data
Payment method identifiers (such as your registered bKash, Nagad, Rocket, or Upay account number, or the last four digits of your Visa or Mastercard), transaction amounts in BDT, deposit and withdrawal history, and any payment-related correspondence. Full payment credentials such as card numbers are processed directly by our payment partners and are not stored on 77up77 servers.
🪪 Verification Documents
Copies of government-issued identity documents such as your National Identity Card (NID), passport, or driving licence, and proof-of-address documents such as utility bills. These are collected to fulfil our Know Your Customer (KYC) obligations and to protect our platform against fraud and money laundering.
🎮 Gaming & Betting Activity Data
Your game history, bet amounts, winnings, losses, bonus usage, session durations, and responsible gaming tool usage (such as deposit limit settings or self-exclusion requests). This data is used to operate the platform, resolve disputes, detect problem gambling patterns, and personalise your experience.
💻 Technical & Device Data
IP address, device type, operating system, browser type and version, screen resolution, time zone, language settings, and pages visited within the 77up77 platform. This data is collected automatically via cookies and server logs and is used for security monitoring, fraud prevention, and platform optimisation.
📬 Communications Data
Records of your communications with the 77up77 customer support team, including emails, live chat transcripts, and support ticket content. These records are retained for quality assurance, dispute resolution, and regulatory compliance purposes.
77up77 uses your personal data only for legitimate, stated purposes. The following table summarises our primary data processing activities and the legal basis for each:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration & management | Identity, contact data | Contractual necessity |
| Payment processing | Financial, transaction data | Contractual necessity |
| Identity verification (KYC) | Identity, verification docs | Legal obligation |
| Fraud & security monitoring | Technical, transaction data | Legitimate interest |
| Responsible gaming monitoring | Gaming activity data | Legal obligation |
| Customer support | Communications, identity data | Contractual necessity |
| Platform analytics & improvement | Technical, device data | Legitimate interest |
| Promotional communications | Contact, gaming activity data | Consent |
Where we rely on your consent as the legal basis for processing — for example, to send you promotional emails or SMS notifications about new games, bonuses, or cricket betting markets — you have the right to withdraw that consent at any time by updating your communication preferences in your account settings or by contacting support at [email protected].
77up77 does not sell, rent, or trade your personal data. We may share your data with the following categories of third parties only where strictly necessary and under appropriate data protection agreements:
77up77 retains your personal data for as long as your account remains active and for a reasonable period thereafter to satisfy our legal, regulatory, and contractual obligations. The following general retention periods apply:
- Account registration and identity data: retained for the duration of your account and for a minimum of 5 years following account closure, in line with anti-money laundering record-keeping requirements.
- Financial and transaction data: retained for a minimum of 5 years from the date of each transaction.
- KYC verification documents: retained for the duration of your account and for a minimum of 5 years after account closure.
- Gaming and betting activity logs: retained for a minimum of 3 years from the date of each recorded session.
- Customer support communications: retained for 3 years from the date of the last communication.
- Technical and device data (server logs): retained for a maximum of 12 months, after which they are anonymised or deleted.
- Marketing consent records: retained for the period during which consent is active and for 2 years after consent is withdrawn, to demonstrate compliance.
When retention periods expire, your personal data is securely deleted or anonymised so that it can no longer be linked back to you as an individual.
As a player using the 77up77 platform, you hold the following rights with respect to your personal data. To exercise any of these rights, contact our support team at [email protected] with the subject line "Data Rights Request":
77up77 will respond to all data rights requests within 30 calendar days of receipt. In complex cases we may extend this period by a further 60 days, in which case we will notify you of the extension and the reasons for it within the initial 30-day window. We do not charge a fee for handling data rights requests unless they are manifestly unfounded or excessive.
To protect the security of your personal data, we will ask you to verify your identity before processing any data rights request. This is to prevent unauthorised individuals from accessing or deleting another player's information. Requests that cannot be adequately verified may be declined.
77up77 takes the security of your personal data seriously. We implement a range of technical and organisational measures designed to protect your information against unauthorised access, accidental loss, alteration, or disclosure:
- All data in transit between your device and our servers is encrypted using SSL/TLS protocols. The 77up77 platform operates exclusively over HTTPS.
- Sensitive data at rest — including identity verification documents and financial records — is encrypted using strong encryption standards.
- Access to personal data within 77up77 is restricted on a need-to-know basis. Staff with access to player data undergo background checks and are bound by confidentiality obligations.
- Our platform infrastructure is monitored 24 hours a day, 7 days a week for suspicious activity, including unauthorised login attempts and unusual transaction patterns.
- We conduct regular security assessments of our platform and the third-party services integrated into it.
- In the event of a personal data breach that poses a risk to your rights, 77up77 will notify affected players without undue delay and take immediate remedial action.
While 77up77 takes all reasonable steps to secure your personal data, no online platform can guarantee absolute security. You also play a role in keeping your account safe: use a strong, unique password for your 77up77 account, never share your login credentials with anyone, and contact support immediately at [email protected] if you suspect your account has been compromised.
The 77up77 platform is an adult gambling service intended exclusively for players who are 21 years of age or older. We do not knowingly collect, store, or process personal data belonging to individuals under the age of 21.
If 77up77 becomes aware that personal data has been collected from an individual under the age of 21, we will take immediate steps to delete that data and close the associated account. If you are a parent or guardian and believe that a minor has registered with 77up77, please contact us immediately at [email protected] so that we can investigate and take appropriate action.
If you have any questions, concerns, or complaints about this Privacy Policy or about how 77up77 handles your personal data, please contact our support team:
📧 Privacy Enquiries
Email: [email protected]
Subject line: "Privacy Enquiry" or "Data Rights Request"
Response target: within 48 hours during BST business hours (UTC+6).
All privacy-related correspondence is handled in English. Our support team is available to assist players across Bangladesh 24 hours a day, 7 days a week.
77up77 is committed to resolving all privacy complaints fairly and promptly. If you are not satisfied with our response to your complaint, you retain the right to escalate the matter to the relevant data protection authority in your jurisdiction.
Your Data Is Safe at 77up77
We are committed to protecting your privacy and keeping your account secure. Log in to manage your privacy preferences, or visit our FAQ for answers to common questions about your data.
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